INGROOVES ADDS LEADER IN MEXICO

As part of Ingrooves’ growing global footprint, the independent music marketing services and distribution company has named Ariana Arciniega Country Manager of Ingrooves in Mexico.

A lawyer specializing in digital music distribution and marketing, Arciniega was most recently Country Manager at Believe, which she joined in 2017. She simultaneously led the Mexico City Chapter of Sofar Sounds.

“The growth of Latin music around the world is absolutely one of the most exciting developments happening in music today,” said Ingrooves CEO Bob Roback. “Ariana’s vast experience in the market and her strong negotiating skills make her a perfect person to anchor our presence in Mexico.”

Ingrooves has opened offices in Turkey, Brazil, Spain, Japan and South Korea and expanded its presence in Australia and New Zealand earlier this year.