EILISH ENDS BANNER YEAR WITH ANOTHER SMASH

Beginning the year with a history-making Grammy sweep, Darkroom/Interscope superstar Billie Eilish is making major noise with “Therefore I Am." Released less than a month ago, the song has already crossed 500k in activity, fighting through the Christmas titles to enter the Top 10 at Spotify Global and score a multiformat radio smash.

While an off-cycle year could be expected following the explosion of her 2019 debut, WHEN WE ALL FALL ASLEEP, WHERE DO GO?, the teen phenom—with collaborator and brother FINNEAS—nonetheless dropped new music every few months in 2020. She ends the year as it began, with Grammy nominations (ROTY and SOTY), for “everything i wanted” (3.5m+ in activity)

With all aboard the Eilish express, could “Therefore I Am” be her biggest hit since “bad guy?” Duh.