TDE, KENDRICK HUSH RUMORS OF SPLIT

The fake news machine was in full force on Monday, as a wack story of Kendrick Lamar leaving Top Dawg Entertainment spread rampantly. "Kendrick" was a top trend on Twitter, leading fans to speculate he had split with the label he rose to prominence and established a legacy with.

Tuesday morning, label boss Top Dawg posted a video message in response to the haters. He titled it a "PSA from Kendrick Lamar." Speaking to a blue stuffed animal, Kendrick can be heard explaining that he's tired of the rumors and people "smuttin" his name. "Enough is enough," Lamar says. "Why would I fall off?"

Watch the rare Kendrick sighting below.