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HITS Daily Double

J. WHITE IN THE LAND OF MILK & HONEY

Lucas Keller's Milk & Honey has signed hitmaker J. White Did It for management. One of the most in-demand creators of the moment, White has written and produced hits for Cardi B ("Bodak Yellow,""I Like It"), Megan Thee Stallion ("Savage"), 21 Savage ("A Lot") and many more.

He will be managed by Milk & Honey’s Chad Wes, GM Nic Warner and Keller out of the company’s L.A. office. Which could possibly mean he'll be getting on some Zoom calls and Team M&H will swear that the Fiji coastline is just a virtual background.

M&H Founder/Prexy Keller declares White "one of the greatest producers in the business right now, adding, "J is an ideal client for what we do best—building producer/songwriter brands into household names. Now tell those idiots at HITS to stop taking my goddamn cigars."

M&H has emerged as a fast-growing songwriter/producer management hub, with offices in L.A., London, NYC, Nashville and (most recently) Amsterdam. Their roster, which includes David Hodges, Oak Felder, Sir Nolan and more, has sold 400m+ albums worldwide.