GOING VIRAL: WHOHEEM

The latest independent act to catch fire is San Bernardino rapper Whoheem, whose "Lets Link" is exploding everywhere. The song, which was released on 8/20, is going viral on TikTok and now has 180k video creations.

Over the weekend, it began to soar at DSPs, climbing to #49 at Apple Music and #99 on Spotify U.S. Expect a deal to close soon, as the industry wolves already have the scent on this one. Similar to ppcocaine and Claire Rosinkranz—who just inked deals with Columbia and Republic, respectively—Whoheem's buzzing track checks all the right boxes. It has yet to enter Spotify's Viral chart.

At SoundCloud, the track is approaching 700k plays. Listen to "Lets Link" below.