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HITS Daily Double

SPOTIFY SUPPORTS BLACK OUT TUESDAY

Spotify will use its platform Tuesday to stand with Black creators, amplify their voices, and accelerate meaningful conversation and long-needed change.

Starting one minute after midnight listeners will see a black logo and headline image on more than a dozen of the flagship playlists and podcasts, as well as on urban and R&B playlists. Spotify will also pause social publication as a symbol of solidarity that reminds us that things cannot remain status quo. Finally, select participating playlists and podcasts will include an eight-minute, 46-second track of silence.

Spotify will also amplify Black voices by further leveraging the Black History Is Now hub, which will serve as a central resource and home for music, playlist and podcasts. There will also be special curation of select songs on each of the blacked out playlists to reflect the current environment.

Users in the U.S. will also see a targeted shelf positioned prominently on the home page of desktop and mobile apps that drives to Black Out playlists. Additionally, related ads willrun globally on the free tier.

The company has encouraged its employees to observe Black Out Tuesday by taking time to reflect and educate themselves. Additionally, Spotify will match financial donations made by employees to organizations focused on the fight against racism, injustice, inequity and driving meaningful change.