INGROOVES INKS DEAL WITH MEXICAN LABEL SERCA

Ingrooves Music Group has signed a global distribution deal with Mexico's SERCA Music. SERCA Music has carved out a niche developing Regional Mexican acts, expanding their audiences throughout Mexico and the U.S.

The first release under the new deal is from Norteño group Los Herederos de Nuevo Leon, a quartet made up of progeny from another Norteño collective, Los Invasores de Nuevo León. Other releases in the coming months include Intenso and Dezigual.

SERCA Music Licenciado Servando A Cano Resendez commented: "We found in Ingrooves a great digital Latin team that understands our music, and a strategic partner for our growth in a new chapter in our company."

"SERCA Music has established itself as a quickly-growing label in Mexico and the U.S. by focusing on Regional Mexican music," said Ingrooves CEO Bob Roback. "Servando and his team have done a tremendous job and we are excited to be teaming up with them to fuel their continued growth for years to come."

SERCA was launched in 2004, born from the legacy of SERCA Artistic Representatives, a live music operation formed in the 60s that promoted Mexican Regional talent.

Pictured (l to r) are Ingrooves' Roback and SERCA Music's Resendez