TIKTOK, MERLIN STRIKE A DEAL

Merlin and TikTok have entered into a multi-territory partnership making the independent music-licensing org’s repertoire available for use on the short-form mobile video platform.

The deal is effective immediately.

"This partnership with TikTok is very significant for us,” said Merlin CEO Jeremy Sirota. “We are seeing a new generation of music services and a new era of music-related consumption, much of it driven by the global demand for independent music. Merlin members are increasingly using TikTok for their marketing campaigns, and today’s partnership ensures that they and their artists can also build new and incremental revenue streams.”

Merlin's membership commands over 15% of the global recorded music market and has members from more than 60 countries.