REX ORANGE COUNTY TURNS IT UP TO "10"

British artist/tunesmith Rex Orange County has been buzzing for some time now, and the noise is likely to get louder with his new single, "10/10," the first fruit of his fresh deal with RCA. Rex (born Alexander O'Connor), a UMPG writer, has racked up 1 billion streams to date, not to mention half a million likes on the socials. Accompanied by a playfully low-key video (which nonetheless features dancers, a guitar solo and a light show; see below), this slice of melodic pop provides an inkling of Rex's considerable gifts. Stay tuned for album details.