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HITS Daily Double

KID KELLY SERVES UP AN EILISH STEW

SiriusXM King of All Pop Kid Kelly has added no fewer than three cuts by Billie Eilish at Hits 1 this week: "bad guy," "bury a friend" and "when the party's over" (all from her #1 Darkroom/Interscope set, WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?). Given Billie's explosive performance on all metrics and sticking power in the streaming world, this is a smart move. Billie is about way more than one track, and Kid's move recognizes her as a unique arrival—and challenges other programmers to do the same.

We also hear that Kid (pictured at left during his brief but traumatizing captivity at the HITS offices) is planning to dye his hair blue, but that has yet to be confirmed.