YOUTUBE GETS FRIENDLY WITH THE BRITS 

YouTube is launching its own studio at the U.K's BRIT School to help emerging music talent create videos with state of the art equipment, while providing mentoring and masterclasses.

It’s the second time YouTube has put its money behind emerging U.K. talent this year, following January’s launch of a funding program for new managers.

The BRIT School—which is free to attend—has nurtured a host of British stars including Adele, Loyle Carner, Jessie J, Ella Eyre, Katie Melua, Imogen Heap and Kate Tempest.

The YouTube Music Studio will open its doors later this year, and is a refurbished version of The BRIT School’s existing TV, film and media production suite. Its equipment will include a 16-channel audio desk, three studio cameras, playback screens, and monitors. The initiative builds on the partnership between YouTube Music and The BRIT Awards, which raises funds for The BRIT Trust.

“We’re passionate about the work that The BRIT school does, and we’ve been lucky to be able to support them for a number of years across several partnerships at Google,” said Azi Eftekhari, Head of Music Content Partnerships, UK and Ireland. “YouTube Music has seen first-hand the power that video can have in transforming the lives of emerging musical artists. We are committed to fostering the next generation of talent in the U.K. … We look forward to seeing the success of future students from the program and the impact they have on the world of music in the UK and beyond.”

BRIT School Principal Stuart Worden commented: “This is an exciting opportunity to have world class facilities that will help train our students to work in a creative sector that is growing at a rapid rate. The BRIT School has always celebrated new voices in music, performing arts, TV, film and digital arts. This major refurbishment will allow us to develop the talent of thousands of creative artists for years to come.”