HITS Daily Double


Elsa Vivero has been promoted to EVP of Global Digital Account Management at WEA, the global artist and label services division of Warner Music Group.

She will report to WEA President Tony Harlow and is based in New York.

Vivero brings a wealth of experience to the role, having previously been SVP Global Digital Account Management at WEA and prior to that, VP of Digital & Revenue Development at the company. She's also held marketing posts at Maverick Records, PolyGram and Warner Music Latina.

“Elsa’s wide-ranging expertise, and the meaningful relationships she’s cultivated in her decades with WEA, will be key in continuing to expand our global presence,” said Harlow. “A huge congratulation on a well-deserved appointment. I'm also hoping she'll be able to help me download this app.”

“I’m grateful for the support of Tony and the entire WMG family in what we’ve already achieved together,” Vivero said. "I’m looking forward to advancing other areas of the business such as content protection and ad sales, as well as supporting new commercial partnerships. And for love of all that's holy, don't click on that...”