HITS Daily Double


The success of a cellist, a singer and the most important jazz musician of the last 70 years has led Universal Music’s Global Classics and Jazz division to make three new management appointments.

Holly Adams has been appointed Head of Soundtrack and Score, Global Classics and Jazz and Globe U.K.; Rachel Tregenza joins the company on Monday as Head of International Communications and Artist Strategy; and Deutsche Grammophon’s Anja Boenicke starts on 4/1 as Head of Artist and Brand Partnerships.

“These new appointments represent an exciting evolution within our business and offer new opportunities to our labels and artists,” said Dickon Stainer, President and CEO of Global Classics and Jazz. “These roles and functions will help shape our global strategy to ensure that we continue to deliver category-leading performance on behalf of our artists and our audiences.”

Global Classics and Jazz division had a particularly strong 2018 with releases from cellist Sheku Kanneh-Mason, composer Max Richter, singer Andrea Bocelli and saxophonist John Coltrane.

Based in L.A., Adams will be primarily responsible for driving the worldwide strategic direction of UMG’s soundtrack and score business in close partnership with the company’s classical and jazz labels—Decca, Deutsche Grammophon, Blue Note and Verve—and providing film collaboration opportunities for UMG artists. She recently helped UMG secure the soundtracks to The Favourite, Vice and Ready Player One .

Tregenza, who spent nearly five years at Decca, will help to amplify the global storytelling across classics and jazz. Boenicke will help lead brand partner relations for our classical and jazz labels and artists.