POINDEXTER FEELS HIS PULSE RISE

Joe Poindexter’s success as a digital strategist has led his bosses at Pulse Music Group to promote him to Senior Vice President, Digital, and put him in charge of the company’s Pulse Digital operation.

Pulse co-CEOs Scott Cutler and Josh Abraham have given Poindexter the keys to Pulse Digital, a revenue-generating line of business providing digital strategy, digital execution and DSP representation for several outside clients from all areas of the entertainment industry.

“As a next-generation music publisher, continuing to create and execute a smart digital strategy is one of the things that set Pulse apart from other publishers. Joe’s leadership and vision for Pulse’s digital presence has been an important part of our success and we’re thrilled to recognize that with this promotion,” Cutler said.

“Songwriters want an innovative, digital-native partner that can help them identify and take advantage of new opportunities to share their music with the world. Joe’s work is a big part of what makes Pulse such a forward-thinking publisher,” Abraham said.

Formerly Vice President, Digital, Poindexter began his tenure at Pulse in January 2012. He has been a member of its executive team during a period during that has seen the talent roster quadruple.

With his new title, Poindexter will be eligible for unlimited avocado toast at participating Silver Lake eateries.