GAMBINO THROWS APPLE A "BONE"

A brand-new Apple ad for the iPhone X has surfaced and it features one of the hottest songs of 2017, Childish Gambino’s “Redbone”—off acclaimed Glassnote set and Album of the Year Grammy contender “Awaken, My Love!”.

The clip showcases Apple’s “Animoji” technology (exclusive to the X for now), as the song is sung by none other than everyone's favorite alien emoji. It all starts off mimicking the album cover, and then things get a bit wild... like spiral-of-floating-unicorn-heads wild. We highly recommend watching post-bong rip.

By the way, "Redbone" is now three-times platinum. Kudos to Daniel Glass and team.