DR. BERMAN WILL SEE YOU NOW

What is Revival? According to this Big Pharma-style website, it's a "non-injectable medication given through the ear canal" to effectively treat "Atrox Rithimus." Still in clinical trials, this mystery med might also be the forthcoming Eminem album (via Shady/Aftermath/Interscope), expected to become available at all fine HMOs next month. A few passing references in the gorgeously produced TV spot may sound, um, Shady. Go ahead and call 1-833-2GET-REV to see how far they went with this scrupulously developed campaign. Use as directed.