HERE COMES U2

Expect new music in the very near future from Interscope’s U2, whose canny interactions with gatekeepers over the course of their massively successful Joshua Tree Tour 2017 helped create enormous anticipation ahead of what promises to be the rock event of Q4.

A single drop is believed to be imminent, with the full-length due later in the fall; what strategies are Guy O, Janick, Berman and teams employing to cut through the noise in the streaming-dominated marketplace?