HITS Daily Double


Shaun White’s march toward world domination will come with the United Talent Agency riding shotgun. The pro athlete-turned-branding genius signed with UTA to rep him in all areas. His primary interest these days is the action sports and music festival Air + Style, in which he holds a majority share.

Held annually in Europe, Asia and the U.S, Air + Style figures to keep UTA’s agents busy in the areas of live events, music, film, television, licensing and endorsements, digital media and business development. With Big Air Snowboarding set to become an Olympic event at the 2018 Winter games, White wants to get in on that action. The two-time Olympic Gold Medal winner and 23-time X Games Award winner hopes to turn Air + Style into an Olympic qualifier for the new snowboarding category.

“I am very excited to begin a new chapter in my career and grow my various businesses with the team at UTA,” commented White. “I look forward to us working together to reach all of my goals.”

“Shaun is a living legend and a world renowned talent who has redefined the way the world looks at sports,” said UTA Partner and Co-Head of Talent Chris Hart and UTA TV Agent Ryan Hayden in a joint statement. “His ability to connect with people is unparalleled and we are excited to continue to build his brand across all verticals.” As a bonus, the two agents have been added to the BMX vert team for the next X Games.