HITS Daily Double


PledgeMusic has acquired Set.fm and given Set.fm founder and CEO Matt Peterson (pictured) the added the title of PledgeMusic GM, Austin. He reports to CEO Dominic Pandiscia.

Peterson launched Set.fm in 2012 to give artists a platform to instantly capture, promote and sell recordings of their live performances. The company joins recent acquisition NoiseTrade as PledgeMusic continues to expand its direct-to-fan ecosystem.

“The alignment of Set.fm with NoiseTrade into PledgeMusic creates a singular ecosystem where artists of every level of development can create content and use that content to grow and manage their fan base,” Pandiscia said. “Our ultimate goal is helping artists and labels generate significant revenue while delivering a great experience for superfans, and having Matt lead our efforts in one of the most thriving music towns on the map is very exciting.”

With 13 years in the mobile content space, Peterson has worked for Saffron Digital, Samsung and AT&T Mobility. He is also a musician.

“Combining our expertise in creating high-value live content with PledgeMusic’s best-of-breed platform for directly engaging fans will create a richer experience for all involved,” Peterson said.