THE BIG ANTI GIVEAWAY

Here’s a shocker: Anyone with this link and code can download the album for free, not just Samsung users: http://rihanna.tidal.com/redeem/?voucher=ANTI. No. you don't have to be a subscriber. You just type in an email address (it doesn't even require confirmation), click the "I'm not a robot" box and download.

The free download comes with a 60-day Tidal trial membership. Tidal has sold random things in the past—Prince, for example. What is the strategy here, and what impact will the giveaway have on the first-week number? A huge one, you’d expect.