It's official: Rihanna's ANTI is now being prepped for immediate release across the board at digital retail and premium streaming. It's downloadable gratis for Galaxy owners, a la Jay Z's Magna Carta...Holy Grail.
All DSPs and premium streaming services will have the album Friday.
Did Tidal accidentally leak ANTI on Wednesday afternoon, or was the "leak" put in place to trigger the rollout?
And what sales and streams will count toward the first-week totals as the result of this possible strategy?
The backstory: On 1/27, the same day her new single "Work" featuring Drake arrived to the world, the streaming service partly owned by the superstar was put on blast by fans for having loaded the entire project—all 13 songs—to the platform, only to have it yanked down less than five minutes later. Now it's back.
Was it the mistake of a Tidal engineer, or was Team RiRi just trying to direct the conversation back to Rihanna's music?
It's no secret she was a bit upstaged by Kanye West's epic tirade about Wiz Khalifa (plus Amber Rose's now-legendary clapback) on social media earlier today. Nothing gets tongues wagging like a "leak." Whether inadvertent or intentional, the thoroughbred is out of the gate.
Here's the ANTI track list:
1. Consideration
2. James Joint
3. Kiss It Better
4. Work
5. Desperado
6. Woo
7. Needed Me
8. Yeah, I Said It
9. Same ‘Ol Mistakes
10. Never Ending
11. Love on the Brain
12. Higher
13. Closer to You
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