HITS Daily Double


Howard Stern’s new five-year deal with SiriusXM will bring him $90m a year, according to the New York Post’s Claire Atkinson. His contract earned him around $80m annually. The new deal also gives Sirius access to Stern’s show archives for 12 years, the story states.

But the ultimate plan, Atkinson writes, is for the satellite-radio powerhouse, which boasts 30m subscribers, to make an aggressive push into video, with Stern leading the charge.

Stern, who announced the deal on-air Wednesday, teased the ambitious long-term play in a statement: “So, if you are not listening to SiriusXM and The Howard Stern Show, then you are really more like a zombie, a rotting corpse monster, living half a life, deadened and blackened inside. It’s as if you were still watching black-and-white television while shopping in actual stores on your way to the post office to fax a memo.”

“His comments about the watching black and white TV are timely,” Amy Yong, entertainment analyst at Macquarie, told Atkinson. “Investors are focused on cord cutting and [media] dis-intermediation.”

SiriusXM has already been filming his show and is planning to create other content as it looks to expand its mobile entertainment credentials beyond the car, Atkinson writes.