TAGGING PURPOSE

Team Def Jam has enlisted 18 graffiti artists to reveal Justin Bieber's song titles for Purpose with street murals around the world. Recruiting bonafide graffitti notables such as Cartoon and Abstrk, the murals appear worldwide—with Paris, Berlin, Oslo, Stockholm, Toronto, London, Sydney, San Francisco, New York, Los Angeles and Atlanta among the places you'll see the art. Now that's street marketing!