FUTURE'S 11 MILLION
APPLE STREAMS

One of our moles has some intriguing info about Apple Music’s impressive stream numbers.

Our Deep Throat says Epic’s chart-topping Future, who got 14 million+ streams last week on Spotify, scored 11m during that same period on Apple Music—a stunning figure just a month after the launch of the service. That Apple’s number is so close to that of its much longer-lived competitor is the sort of fact rights holders and some within Apple would like to make public.

Top hip-hop artists are truly leading the way on the streaming services, racking up numbers that actually move the needle on the consumption charts.

This news follows the revelation that Apple Music has racked up more than 10m subscribers since its launch, with two months to go before its initial trial period expires. A major ad push kicking off around the MTV VMAs is expected to give the service another boost. How many customers will retain their subscriptions once the free trial period ends is the billion-dollar question.