Avatar 2D Obliterates Blu-Ray Record

AVATAR TOPS DARK KNIGHT: James Cameron’s Avatar 2D on Fox Home Entertainment, is now the fastest-selling Blu-ray of all time after just four days in North American retail outlets. Excluding rental sales, the 3D spectacular, the highest-grossing film ever, sold 2.7 million Blu-ray units, beating Warner Bros.’ record with The Dark Knight, which has sold 2.5 million total over 18 months. Retail sales of both Avatar 2D's Blu-ray and DVD discs have exceeded 6.7 million units since its launch last Thursday, on pace to be the best-selling home video title in recent history. A "special edition" Avatar 2D comes out later in 2010, with the 3D edition in 2011. (4/26a)