HITS Daily Double

Doyle in LA Times

AMY PUTS THE “M” BACK IN MTV: Illuminating piece in the L.A. Times Company Town section about MTV’s latest recommitment to music programming behind the efforts and expertise of SVP Music & Talent Amy Doyle. Distancing itself from music became something of a sore point among some viewers who worried that MTV was straying too far from its roots, reporter Meg James points out. Now the 29-year-old network has tweaked its management structure to place a higher priority on the development of shows that feature recording artists. Doyle, has been given additional responsibilties and now reports to both Chris Linn, who was recently named MTV’s ranking East Coast programming exec, and GM Stephen Friedman. This month's management overhaul also installed David Janollari as head of programming. “The history of our music development has sort of ebbed and flowed over the years,” Doyle said. “We’re always coming up with ways to express music across the channel’s different platforms. Recently we said, `Let’s figure out a way to do this more effectively.' This [structure] simply establishes a more formal process.” (11/26a)