Vevo Celebrates Lift Off

VEVO'S GOT LIFT-OFF: Vevo held a fan and industry event at Don Hill’s in NYC last Thursday to mark Lava/Universal Republic U.K. import Jessie J. as the very first entry in Lift, its new emerging artist program. See her video, “Price Tag," below. Despite two feet of snow and a pressing appointment to party with Charlie Sheen, the following execs made it to the event (l-r): Vevo GM Fred Santarpia, Universal Republic Co-President/COO Avery Lipman, Lava’s Jason Flom, songwriter/producer Claude Kelly, Jessie, Uni Rep EVP Promotion Joel Klaiman and Co-President/CEO Monte Lipman. (1/31p)