Add Dan Mason

THE LOGICAL SONG: Mason said that CBS would be experimenting with ways to ID songs, like using taped introductions by the artists themselves. In addition, stations’ websites would include playlist infor going back “as far as several years.” He said that CBS’s policy change had its origin in a recent routine meeting with executives from UMG. When Mason asked what stations could do better, he said, the reply was simple: “Just give the title and artist of the music you play.” The request seemed easy enough, Mason said, and quite logical. “‘Epiphany’ is a strong word,” he said. “I would probably classify it as a no-brainer.” (5/30a)