HITS Daily Double

VEVO Mobile Usage Up

VEVO GOES MOBILE: VEVO recently conducted a Mobile Attitudes and Usage Research Study, which reveals that mobile usage of the site is the fastest-growing segment of its platform. Over 79% of VEVO Mobile users listen in the evening (6 p.m.-12 a.m.), while the youth market makes up nearly half of its mobile audience. VEVO’s Mobil usage stacks up well against general mobile platform trends and behavior in demo segments like age and household income. (7/26p)