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Tumblr gets cash infusion

MORE MILLIONS IN TUMBLR HOPPR: Tumblr, the booming blogging platform that has yet to spend much time generating revenue, now has even more time before it has to get down to business, as All Things D’s Peter Kafka put it. The four-year-old company has raised an $85 million round led by Greylock Partners and Insight Venture Partners, along with new money from News Corp. Prexy Peter Chernin and celebrity rich guy Richard Branson. Earlier investors Spark Capital, and Sequoia Capital re-upped as well. (9/28a)