HITS Daily Double

Pandora Presents live music hub

A LITTLE BIT OF EVERYTHING: Pandora is turning its recently launched live concert series into the foundation for an online hub, Digital Media Wire reports. The Pandora Presents site is currently highlighting live performance video and behind-the-scenes video from a performance by Dawes on Dec. 13 in Portland, along with commentary from band members and fans as they take a quick tour of the city and clips of Pandora founder Tim Westergren interacting with the band. The hub also includes a curated mixtape that streams up to 100 songs selected by Dawes band members and Pandora music analysts. Pandora analyzes its user data to determine which artists and locations are appropriate for inclusion in the live concert series. Attendees are invited to the free show based on their created stations and “thumbed-up” songs. SVP of Strategic Solutions Heidi Browning said having Budweiser as an official launch partner made the initiative possible. “Through this partnership we’re able to give fans a great experience both online and offline,” she said. “Our collaboration is proof that Pandora is a valuable platform for connecting brands, bands and fans.” All acts that participate in Pandora’s live concert series will be similarly showcased on the hub. (12/28a)