Quantcast
HITS Daily Double

Idol Ratings Dip

IDOL RATINGS IDLING: Last night’s American Idol finale, which crowned 21-year-old Georgia singer/songwriter Phillip Phillips champ, delivered a 6.3/19 rating adults 18-49, down 32% from last year’s 9.2/26, and the lowest ever, drawing 21.5 million viewers. Compared with last week, Idol was up 43%, leading to Fox winning the night in adults 18-49, total viewers and other key demos. Idol’s 18-49 rating was also 43% higher than The Voice’s Season 2 finale. For comparison, the show’s season 2 finale attracted 38 million viewers, with a 16.8/37 rating back in 2003. Last season, the first with new judges Jennifer Lopez and Steven Tyler, was up a full percentage point in the ratings over the previous year. (5/24p)