VMA ratings

GIANT LEAP FOR MOON-KIND: The 2013 VMAs celebrated the show's 30th anniversary and first-ever Brooklyn broadcast by scoring 10.1 million viewers last night, a 66% gain over 2012, and nabbing a 7.8 P12-34 rating (and becoming the #1 entertainment show for the youth demo). The encore presentation (you know, when you thought it was over and then Gaga started singing again) drew another 2.8m viewers, for an evening total of 12.9m. The pre-show ratings jumped 100% over the prior year with 12-34-year-olds and 119% in total viewers (4.6m). The network further reports that MTV's digital properties had their biggest VMA day yet, with 4m+ visitors to MTV.com, mobile web and app properties; meanwhile social activity including 120 trending topics (nationally and globally) and 1.2m likes on Instagram. (8/26p)