MTV & MTV2
* According to Cable Fast national data, the premiere airing of the VMAs averaged an 8.1 P12-34 grossed rating on MTV and MTV2, growing 26% from last year and 37% from two years ago.
* On MTV only, the show averaged a 7.4 P12-34 rating, representing a 15% increase over last year’s VMAs and up 41% from the 2006 awards.
* The VMA premiere on MTV is the highest-rated telecast on cable year-to-date among P12-34.
* During the VMA premiere time period, MTV and MTV2 reached over 23 million viewers P2+ with more than 13 million from our P12-34 core demo.
* The VMA pre-show averaged a 4.1 P12-34 rating, a 32% increase versus last year’s pre-VMA show.
MTV.COM
* MTV.com logged 2.3 million unique visitors on Sunday, a 170% increase over last Sunday (8/31/08).
* Of the 2.3 million uniques to MTV.com on Sunday, 1.3 million unique visitors viewed VMA content, including show pages, flipbooks, video content and news related to the show.
* MTV.com produced nearly 16.6 million page views, a week-to-week increase of 259%, and a 18% increase compared to last year’s day of show (9/9/07).
* VMA content had over 10 million page views, a 110% increase from last year’s show.
Users generated 3.4 million streams, up 81% compared to the previous Sunday.
* The Buzzworthy Blog earned 161k unique visitors and delivered 245k page views on Sunday.
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