THEY KNOW WHAT GUYS WANT

Spike TV has concocted an awards show befitting the cable channel’s target audience in Guys Choice. The show’s premise involves viewers casting votes on one of two nominees in such categories as Coolest Geek (Rainn Wilson of The Office vs. Masi Oka of Heroes) and Best Gangstertainment (The Departed vs. The Sopranos). The two-hour show is tapes June 9 at CBS Radford in Studio City and premieres June 13 at 10:00 p.m. ET/PT.

Hosting is stand-up veteran and SNL alumnus Tracy Morgan, who’s now a member of the terrific ensemble cast of NBC's 30 Rock. Guys Choice will also feature live musical performances, stand-up comedy and tributes to legendary entertainers, rockers and “most viral videos.”

Executive producers are the Emmy-winning producer Joel Gallen of Tenth Planet Productions and Casey Patterson, Spike TV’s SVP of Event Production & Talent Development.

Voting for this year’s nominees is held online at www.guyschoice.spiketv.com and wirelessly by texting "GUYS" to 22422. Wireless voting, sponsored exclusively by Cingular aka AT&T, runs through June 1. Exclusive red-carpet and backstage coverage will be streamed on the same site.

Categories and nominees:

BIGGEST ASS KICKER
Gerard Butler (300) vs. Kiefer Sutherland (24)

BALLSIEST BAND
Disturbed vs. Lamb of God

HOTTEST GIRL ON THE PLANET
Beyonce vs. Adriana Lima

LUCKIEST BASTARD
Dominic Monaghan (Evangeline Lilly’s boyfriend) vs. Cash Warren (Jessica Alba’s boyfriend)

FUNNIEST M.F.,
Will Ferrell vs. Sacha Baron Cohen

GIFT FROM THE GODS
Minka Kelly (Friday Night Lights) vs. Rashida Jones (The Office)

MOST UNSTOPPABLE JOCK
Kobe Bryant vs. LaDainian Tomlinson

HOTTEST JESSICA
Jessica Alba vs. Jessica Biel

BEST GANGSTERTAINMENT
The Departed vs. The Sopranos

MOST DANGEROUS MAN
Chuck Liddell (UFC) vs. Dog (The Bounty Hunter)

FEMME FATAL
Tricia Helfer (Battlestar Galactica) vs. Rose McGowan (Grindhouse)

COCKIEST CREW
Entourage crew vs. Jackass 2 crew

SICKEST RHYMES
Nas vs. Jay-Z

COOLEST GEEK
Rainn Wilson (The Office) vs. Masi Oka (Heroes)

GUTSIEST MOVE
Steven Colbert (his speech from White House Correspondents’ Association Dinner) vs. Chris Peterson (coach of Boise State)

KINGPIN (GUY OF THE YEAR)
James Gandolfini vs. George Clooney