LEE TRINK OFFICIALLY NAMED EVP/GM OF VIRGIN AMERICA

It was made official today via a company press release. As HITS broke here several weeks ago, Lee Trink has been appointed Executive Vice President and General Manager of Virgin Records America. The move pairs Trink once again with Jason Flom, Virgin Records America Chairman and CEO, to whom he will report. Trink worked closely with Flom since 1997 when the two were at Atlantic and Lava Records.

Trink will be based in New York and will oversee all areas of marketing, promotion, publicity, sales, new media and international. He will also work with parent company EMI on human resources matters.

Trink was formerly General Manager and Senior Vice President of Lava where he oversaw all label functions except for A&R. He first worked with Flom at Atlantic, when he joined in 1997 as Director of Product Development, working closely with such artists as Kid Rock, P.O.D., Stone Temple Pilots, The Cult, TapRoot and Rush, among others. Trink’s entry into the music business was via Track Marketing, where he worked with major corporate sponsors and artists on national tours and music-related promotions. Trink’s pre-music business career path included a three- year stint as an Assistant District Attorney in the Kings County District Attorney’s office in Brooklyn, New York.

“Lee is one of the most creative, effective and well-liked guys in the business and I’m very happy he’s on the Virgin team,” said Flom. “He’s tough. He’s worked in the Brooklyn D.A.’s office and completed Israeli Army basic training. What better

preparation for the music business?”

“I’m thrilled to be joining the team at Virgin and continuing my successful partnership with Jason. I look forward to working with Virgin’s rich and diverse roster of artists,” Trink commented.

Trink has a Juris Doctorate from Brooklyn Law School and a Bachelors Degree in Pyschology from State University of New York at Albany.