It’s more apparent than ever that several factors currently plaguing the talent-acquisition side of the biz have drastically affected the hit-making process as well. Will there be enough success with new acts to sustain the industry through the current depression? Are labels becoming too reliant on new releases from established acts and the repackaging of past hits to maintain sales?
Still, it’s worth noting the debuts or breakthrough efforts that did deliver this year: Norah Jones, John Mayer, Michelle Branch, Puddle of Mudd, Josh Groban, Nappy Roots, System of a Down, Craig David, Jack Johnson, Jimmy Eat World, Default, The Vines, Hoobastank, Vanessa Carlton, Ashanti, Clipse and, of course, the impressive Lavigne. Bucking the trends, these acts posted the kinds of numbers that make the corporate types smile, which is quite a feat these days. Some were quiet signings with no pre-release buzz, while others were high-profile debuts following closely watched signing derbies.
One thing is clear about this year’s crop of breakthrough acts: At least part of the A&R community is earning its keep. So the next time you’re not getting enough attention from your boss regarding the signing of your latest Yugoslavian yak-herder/techno-dance discovery, remind him or her that you’re looking out for the future of the biz, man.
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