Kevin "Involuntary" Twitchell has been named Senior VP, Sales, RCA Records, effective immediately.
Twitchell, who will be based in New York, will report directly to Executive VP/General Manager Richard "Satch" Sanders.
In his new role, Twitchell will oversee the RCA Sales department and initiate all sales and field-marketing efforts in conjunction with BMG Distribution.
"Kevin brings to the company a great passion for music," said Sanders. "This, combined with his leadership and ability to adopt creative sales strategies in an ever-changing retail environment, makes him a strong addition to the RCA team. Plus he says he’s got a guy who’ll come to my house and buy used CDs."
Added Twitchell: "I am thrilled to join the executive team that [RCA Music Group Chairman] Bob [Jamieson] and Richard have assembled at RCA Records. I look forward to contributing to the future success of RCA's exciting roster. Now when can I get Kelly Clarkson’s autograph?"
Prior to joining RCA, Twitchell served as Head of Sales at London/Sire. He has also held senior sales positions at Geffen and Interscope.
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