EIGHT IS ENOUGH
RealNetworks and Sony have struck a strategic alliance to co-promote and co-market their products. Starting in 2001, Sony will include RealPlayer and RealJukebox on its portable music devices and VAIO PCs. RealNetworks has utilized Sony's ATRAC3 audio codec in its newly launched RealAudio 8. The single-audio solution offers high quality audio at the widest range of bit rates. RealAudio 8 uses half the file size of MP3 and uses two-thirds the bandwith of RealAudio G2. The Beastie Boys, Spice Girls, Yolanda Adams, Lyle Lovett and PJ Harvey are among the artists offering exclusive RealAudio 8 content on its site. Ironically, everyone's favorite eight-man band, The Osmonds, are not participating.
AKOO-KOO-KA-CHOO
Akoo.com has partnered with NetRadio.com to distribute its Kima wireless Internet audio device. Kima allows users to access Internet radio, MP3 files and digital music on a stereo or portable radio up to 1,000 feet from their computers. Kima is compatible with most streaming media players, including RealPlayer, Microsoft Windows Media Player, Apple's QuickTime Player and satellite and cable TV digital music channels. Kima's turn-ons includesunsets, kittens andrubber lingerie.
READY, STEADY, GO
Ready4Radio.com is celebrating its role as the first—and biggest—Top 40 radio panel. The service compiles radio programmers' opinions of major releases, streamlining relations between the stations and the labels. Ready4Radio.com launched in August 2000. Said Chris Bell, President and CEO of parent company PlanetJam Media Group: "In just a month's time, our model has proven itself to be overwhelmingly attractive to Top 40 programming personnel. Programmers love our model for the simple reason that it is the right balance of convenience and personal attention. Programmers can visit the site and complete surveys or listen to tracks 24/7, plus they can call our support staff to get personalized service...and of course the great incentives for participating don't hurt either." Those incentives include a million-dollar contest and an unlimited supply of midget porn.
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