HITS Daily Double


Play J-Tommy Boy, MTVi-Valley Media, EMI-Musicbank and HitHive

Digital marketing provider EverAd has launched a software and games application division. SoftHound will provide entertainment downloads as well as financial and educational material in exchange for promotional messages. The application will be offered with such software titles as ZapSpot games, digital-media compressor PCDJ Broadcaster 1.0, board game Shapez! 2.0 and spelling-aid Vocabulary Wizard. Meanwhile, EverAd's Play J music division has just struck a deal with Tommy Boy Records to add the label's roster to its 65,000-title catalog. Music from De La Soul, Capone-N-Noreaga and Boiler Room will be available, as well as an exclusive Everlast track, "I Can't Move," off the artist's "Eat At Whitey's" CD. Tommy Boy joins Artemis, Priority and Spitfire Records on Play J's platform, which comes with embedded advertising. Said EverAd Director of Music Jason Pascal: "We're thrilled to add Tommy Boy to our ever-growing music roster. We've proven once more that for the digital music consumer, we can deliver all areas of music the way they like it: free. Besides, we're hoping Tommy Boy will give us some of those cool baggy jeans all the kids are wearing. Next up: the Webcast of a winner-take-all death match between Everlast and Eminem."

Through its e-music unit, Sonicnet.com, the MTVi Group has launched the sale of CDs online today. Music fans can now purchase titles from Sonicnet's complete artist and album catalog. Music and video distributor Valley Media will provide the products to Sonicnet, as well as all audio products made available through the MTVi Network, which also includes MTV.com, VH1.com and Country.com.

Digital-delivery network musicbank has entered into a licensing agreement with EMI Music that will allow the netco to stream music from EMI's North American titles to consumers. Much like MP3's My.MP3.com, musicbank's listening service, scheduled to go live next month, will provide secure, on-demand streaming of titles the user owns. "With this agreement, and the agreements we have entered into with Universal Music Group, Warner Music Group, Sony Music Entertainment and BMG Entertainment, our service now includes a majority of the music sold in North America," said musicbank Co-founder/Chairman Pierce Ledbetter. "Take that, Michael Robertson. Now, when do I get to meet the Beatles?"

Interactive music company *CD (Star CD) has partnered with digital-music-network creator HitHive, Inc. to create the *CD Music Center, enabling consumers to customize their own virtual jukeboxes, stream songs from the *CD Web site and allow users to identify and buy music they hear broadcast over the radio. Under the agreement, *CD will become the music-identification service for HitHive, while HitHive will become the creator of online music collections for *CD—that's called synergy, right? *CD's song recognition technology, which allows users to use local phone numbers to recognize and buy songs on the radio, will be offered through HitHive as well. The technology works very much like BDS: *CD gets master advances of tracks from the record companies and scans them into the system's computers, creating a unique digital fingerprint for each track. The computers then monitor local radio stations every day and process the digitized broadcasts. Once a given song is recognized, the system records the exact time, date and station on which it played. Got that? Now, when you hear Napoleon XIV's "They're Coming To Take Me Away Ha-Ha," you can instantly purchase it.