EISNER READY TO GO.COM FOR ANOTHER MILLION

Walt Disney Co. Chairman Michael Eisner bought $1 million worth of shares of the Mouse’s Go.com Inc. Internet unit last month, boosting his stake by half as the stock fell.

Eisner bought 50,000 shares on March 2 at $20 each, bringing his holdings to 150,000 shares, according to a regulatory filing with the U.S. Securities and Exchange Commission.

Eisner first bought shares of Go.com in November, shortly after the company’s stock began trading Nov. 18. The stock has fallen 50% since then as the company tries to revamp the unit’s Go Network portal to focus on Disney’s strengths in entertainment and leisure.