HAPPY STRATEGIC
ALLIANCE, GRANDMA!

The free cards—available soon on the Egreetings site—are designed not only to spread awareness of artists' music with CD and gift-certificate offers, but also to be self-perpetuating "viral marketing" tools.

Following on the heels of initial promotions for Barry White and George Winston, the companies plan to offer artist cards featuring music by Whitney Houston, Lou Bega, Vertical Horizon and others.

"We are developing innovative ways to connect our artists with their fans via the Internet and have been extremely impressed by the tremendous exposure our artists have received through Egreetings," proclaimed BMG's Sr. VP Worldwide Marketing and New Technology kevin conroy',390,400);">kevin conroy',390,400);">Kevin Conroy. "Plus, Nancy Levin sent me a card with the cutest little bunny on it. Now if you'll excuse me, my shoe-phone is vibrating."