MYPLAY: CUE REGIS

New York City law student Jonathan Jacobs was the lucky customer, meaning he gets deluxe hotel accommodations and tickets to the Yahoo! Internet Life Online Music Awards at Studio 54 in New York. He also won a lifetime supply of Turtle Wax and a home edition of the myplay 1,000,000 Customers game.

The company was the first to offer online storage of personal music collections in "Lockers." Users upload their MP3s into a password-protected locker, giving them access to the tracks from any Web-enabled computer. Lockers are now a key concept in the maintenance of download collections, since music files can take up so much space on listeners' hard drives. Myplay gives users enough space (3GB) to store 60 CDs at CD quality or 300 CDs at FM quality. The term "locker" came to myplay's tech geeks because that's what the jocks stuffed them into in high school.

The site launched in October of last year. The company has strategic alliances with DreamWorks and Artemis Records, Emusic.com, RollingStone.com, AOL's Winamp and Spinner. It was founded by CEO doug camplejohn',390,400);">doug camplejohn',390,400);">Doug Camplejohn and SVP of Business Development david pakman',390,400);">david pakman',390,400);">David Pakman.

Myplay has enjoyed the good graces of the recording industry—which filed suit against online companies MP3.com, Napster and MP3Board—despite the fact that it doesn't place any restrictions on the content users put in their lockers. Company representatives have been outspoken in their criticism of RIAA litigation targets.