Big Machine Label Group (BMLG) has appointed Tim Reynolds to vice president of digital marketing. He'll report to BMLG Chariman/CEO Scott Borchetta. The newly created position will see Reynolds leading the company's digital marketing strategies and online presence across all imprints, including Big Machine Records, The Valory Music Company, Nashville Harbor Records & Entertainment and Big Machine Rock.

Reynolds spent the past three years at TikTok/ByteDance, building SoundOn's music distribution and services business while leading its A&R efforts. SoundOn contributed to the success of tracks such as Muni Long's “Hrs & Hrs,” Armani White's “BILLIE EILISH” and G-Eazy's “Lady Killers II.” Reynolds also helped develop singer-songwriter Katherine Li and country artist Vincent Mason.

“As our world evolves, so must our thinking and approach,” Borchetta said. “When reimagining our digital marketing landscape, vision and needs, Tim not only checked every box, he added a few. He's a perfect fit for our label group, and his presence is already being felt."

Funny, most people run when they start to feel our presence. Pictured arms crossed and refusing to give us his email is Reynolds.