HITS Daily Double
Music City

GSTV, a national on-the-go video network targeting thousands of fuel retailers, has partnered with HYBE subsidiary, Big Machine Label Group, to deliver exclusive musical content to GSTV screens.

Launching with the new “Sound Bites Powered by Big Machine” series, more than 29k locations across the U.S. will offer users BTS looks, new music previews and more from the label group’s artist roster, which includes Sheryl Crow, Mötley Crüe, Tim McGraw, Thomas Rhett and Jackson Dean, among many others.

"Our partnership also brings robust opportunities for our brand partners to engage with Big Machine’s roster of talent in an unexpected and impactful way during a powerful moment of attention and consideration," GSTV EVP, Marketing Kristina Lutz said. "This is great for viewers, for artists and for our retail and brand partners – a true win/win/win.”

BMLG EVP, Label Operations Clay Hunnicutt expressed similar sentiments, adding, "We love being able to treat the millions of music lovers that stop at GSTV locations across the US to fresh, fun content and music from their favorite artists... and maybe even introduce them to their next favorite artist or song.”

The deal brings new offerings for brand integrations, including sponsorship of the BMLG 20-second content segment, integration into custom produced Big Machine content and custom promotions and content with BMLG artists. Something tells us they won't be coming to HITS for content opportunities. Watch a clip of "Sound Bites" below.