TAYLOR'S CUSTOM TIKTOK HUB

TikTok has rolled out the red carpet for Taylor Swift, creating an in-app experience for release of THE TORTURED POETS DEPARTMENT. Many of the interactive features for Swift's hub are firsts for the platform.

Fans can dive into the album with playlists to create with, as well as challenges to unlock exclusive artwork for their profiles and the opportunity to be featured in a Fan Spotlight carousel by using the hashtag #THETORTUREDPOETSDEPARTMENT.

TikTok users can also discover the Taylor Swift In-App Experience by unlocking special entry points, such as a fan-exclusive TTPD icon across their For You Feed or by searching Taylor Swift on TikTok—where TTPD-inspired animation appears. Fans can also share their favorite content with friends by choosing a custom Taylor Swift share image.

Go to the Taylor Swift In-App Experience here.