"TOY" STORY

On the heels of her Eurovision Contest win, Israeli songstress Netta is celebrating her song's viral reaction with a shiny new deal. "Toy" instantly shot to #1 on Spotify's Viral U.S. and worldwide charts. A heated signing derby is already coming to a close, as she heads to S-Curve/BMG.

The energized track, which Netta describes as "the awakening of female power and social justice, wrapped in a colourful, happy vibe," is approaching 10m Spotify streams. Meanwhile, the official video is at 51m+ and climbing. We're told Steve Greenberg's commemorative satin robe is in the mail.