KING COLE STREAMS TO GLORY

J. Cole's KOD has broken the Spotify record for first-day U.S. album streams with 36.6m+ and the Apple Music record with 64.5m. Both figures were touted in tweets from the services themselves.

With 4.2m first-day streams, meanwhile, the set's title track recently broke the U.S. first-day record for a single cut previously held by Taylor Swift's "Look What You Made Me Do." Tracks from the hip-hop luminary's Dreamville/Roc Nation/Interscope collection also currently occupy nine of the Top 10 spots at Apple Music; KOD is the top album at iTunes.

36,656,086 streams.
0 guest features. @JColeNC’s #KOD now holds the record for most first day U.S. album streams. 👑 pic.twitter.com/Uak1moPkN4

— Spotify USA (@SpotifyUSA) April 23, 2018

It’s a #ColeWorld. @JColeNC breaks our 24 hour record with #KOD coming in at 64.5 million streams!
Listen now: https://t.co/Bn85kyX9qO pic.twitter.com/xJVi6zFSr3

— Apple Music (@AppleMusic) April 23, 2018