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"Just breathe," counsels UTA CEO Jeremy Zimmer to his team as the infused lattes they'd consumed start to kick in at Coachella. Soon the desert began to shimmer and undulate, and the five agency players saw a collective vision of a mystical spirit beast, part coyote and part reptile, that assembled itself from a wind-tossed cataract of sand and was possibly seeking representation. Seen thinking they did not ask for this trippy-ass caption are (l-r) : Music Agents Mike Guirguis and Chris Jordan, Director of Corporate Communications Lisa Stein, Global Head of Music David Zedeck and Zimmer.