THE IOVINES HAVE IT

In case you missed it, Anderson .Paak and his single "Til It's Over" earned a ringing endorsement from biz heavyweight Jimmy Iovine, who chatted on the air with Beats 1's Zane Lowe.

Consumers will note the song, which drives Apple's latest HomePod ad (directed by Spike Jonze and starring FKA Twigs), is currently an Apple Music/iTunes exclusive.

When Jimmy says to play the record, you play the record.
Listen to @AndersonPaak's #TilItsOver only on Apple Music. @Beats1 @zanelowehttps://t.co/PzjC97Sp0t pic.twitter.com/5dFgo6oQsZ

— Apple Music (@AppleMusic) March 12, 2018